DSN developed a new corporate identity and brand for Metawatch, that signaled the company’s new focus on beautiful, premium and fashionable smart watches. The brand and product focus is “Art of the Glance”, a mindset to keep your attention socially in the real world and only politely glance at your watch to update on important and timely information.

DSN pioneered this fashionable approach to the smartwatch in 2014. This ergonomic and highly desirable approach to the smart watch industry has been embraced as a wonderful hybrid of technology and traditional watch making. Many large companies have followed the lead of this fashionable approach

ServicesArt Direction, DesignYear2015