Meta

DSN developed a new corporate identity and brand and promotional campaign for Metawatch, that signaled the company’s new focus on beautiful, premium and fashionable smart watches. “Art of the Glance”, is a mindset to keep the users attention socially in the real world, politely glancing at your watch to update on important and timely information.

DSN pioneered this fashionable technology approach to the smartwatch market in 2014. This ergonomic multi-pivot design was celebrated as highly desirable approach – a hybrid of high technology with visual and practical elements traditional watch making. Many large companies followed the lead of the DSN led campaign of creating fashionable technology both with product and promotional branded campaigns.